Media & Coverage
Aurangabad Himroo Factory Showcased at Lakmé Fashion Week Himroo on National Runway
- 2025
- Coverage: Lokmat Times
- Event: Lakmé Fashion Week
- 2025
- Coverage: Lokmat Times
- Event: Lakmé Fashion Week
Background of the Showcase
Authentic handwoven Himroo from Aurangabad was showcased at Lakmé Fashion Week, one of India’s most prestigious fashion platforms.
The event brought traditional Deccan textile craftsmanship to a contemporary national runway, demonstrating how heritage handloom fabrics can seamlessly integrate into modern fashion design.
The showcase was covered by Lokmat Times under the headline “Himroo shines at Lakmé Fashion Week.”
Himroo Meets Contemporary Fashion
The runway presentation featured contemporary outfits designed using traditional Himroo fabric, highlighting:
- Intricate woven motifs
- Rich silk cotton texture
- Reversible handloom patterns
- Adaptability of Himroo for modern silhouettes
This collaboration proved that authentic Aurangabad Himroo is not limited to shawls and stoles it can evolve into structured contemporary fashion garments while retaining its heritage identity.
Role of Aurangabad Himroo Factory
The showcase acknowledged the contribution of Aurangabad Himroo Factory and its generational craftsmanship.
The recognition emphasized:
- Preservation of original pit and paga loom techniques
- Fifth and sixth generation continuity
- Commitment to authentic handloom production
- Bringing heritage textiles to modern design platforms
This moment represented the fusion of tradition and innovation.
Importance of the Recognition
Being showcased at Lakmé Fashion Week establishes:
- National fashion industry recognition
- Validation of Himroo as a premium textile
- Contemporary design relevance
- Strengthening of Aurangabad Himroo Factory’s brand authority
It positions Himroo not only as a historic textile but as a fabric capable of thriving in global fashion conversations.
Legacy of the Showcase
The Lakmé Fashion Week appearance marked a significant milestone in the journey of authentic Himroo weaving.
From royal courts of the past to India’s leading fashion runway, Aurangabad Himroo Factory continues to demonstrate that heritage craftsmanship can evolve without losing authenticity.
Preserving Authentic Himroo
Aurangabad Himroo Factory continues the tradition of authentic handwoven Himroo in Aurangabad, sustaining a heritage recognized across generations.